北达科他州高速公路巡逻队通过带有破碎摄像头和吉祥物盖瑞的吉兹式社交媒体内容,推动交通安全推广。
North Dakota Highway Patrol boosts traffic safety outreach with viral Gen-Z-style social media content featuring dash cams and mascot Gary.
北达科他州公路巡警在转向幽默且贴近生活的内容后,社交媒体互动激增,观看次数达到数百万,内容包括Z世代俚语、行车记录仪画面以及吉祥物“猎犬加里”。
The North Dakota Highway Patrol has seen a surge in social media engagement, with millions of views, after shifting to humorous, relatable content featuring Gen-Z slang, dash cam footage, and its mascot Gary the Bloodhound.
该战略在增进交通安全的同时,促进了追随者,扩大了外联工作,特别是在年轻受众中。
The strategy has boosted followers and expanded outreach, especially among younger audiences, while promoting traffic safety.
该机构的创造性做法反映了公共安全团体使用数字平台与社区联系并有效传播认识的日益增长的趋势。
The agency’s creative approach reflects a growing trend of public safety groups using digital platforms to connect with communities and spread awareness effectively.