印度的Mercedes-Benz扩张了20个新地点,以年轻富人购买EVs和豪华SUVs为目标。 Mercedes-Benz expands in India with 20 new locations, targeting young affluent buyers with EVs and luxury SUVs.

Mecedes-Benz正在向三个新的印度城市扩张,增加了20个触摸点,并将其网络提高到约140个,两年来经销商投资达450克朗。 Mercedes-Benz is expanding into three new Indian cities, adding 20 touchpoints and raising its network to about 140, with ₹450 crore in dealer investments over two years. 公司在班加罗尔开设了新的展厅，设有迈巴赫酒廊和1万平方英尺的销售空间，目标客户是年轻且富裕的买家——班加罗尔客户中有38%为38岁以下——尽管入门级销售下降了23%，这推动了豪华细分市场的增长。 The company opened a new Bengaluru showroom featuring a Maybach Lounge and 10,000 sqft sales space, targeting younger, affluent buyers—38% of its Bengaluru customers are under 38—fueling growth in the luxury segment despite a 23% drop in entry-level sales. 该品牌正在推出12种高价值模型,推动本地化和电动车辆供货,2025年EV占销售额的8-9%。 The brand is launching 12 high-value models, boosting localisation and electric vehicle offerings, with EVs making up 8–9% of sales in 2025. SUV占销售额的60%,E-Class仍是最豪华轿车。 SUVs account for 60% of sales, and the E-Class remains the top luxury sedan.