WPP关闭Hogarth品牌,启动WPP生产,集中和精简全球内容制作。 WPP shuts down Hogarth brand, launches WPP Production to centralize and streamline global content creation.

WPP通过关闭Hogarth品牌和启动WPP生产这一旨在精简其整个网络内容创建的新的综合生产单位,对其全球创造性业务进行了重组。 WPP has restructured its global creative operations by closing the Hogarth brand and launching WPP Production, a new integrated production unit designed to streamline content creation across its network. 此举标志着向集中生产能力的转变,目的是提高客户的效率和可扩展性。 The move marks a shift toward centralized production capabilities, aiming to enhance efficiency and scalability for clients. 霍加特(Hogarth)曾是WPP创意组合的一个关键部分, 将不再作为独立品牌运作。 Hogarth, previously a key part of WPP’s creative portfolio, will no longer operate as a standalone brand. 转型是世界人民党适应媒体和广告需求变化的更广泛战略的一部分。 The transition is part of WPP’s broader strategy to adapt to evolving media and advertising demands.