WPP于2026年2月23日推出WPP生产, 将全球一万个创意联合起来, WPP launches WPP Production on Feb 23, 2026, uniting 10,000 creatives globally to deliver scalable, AI-driven, sustainable content.

WPP发起了WPP生产,这是一个全球平台,将于2026年2月23日首次启用,将近10 000名创作专业人员团结在网络中。 WPP has launched WPP Production, a global platform set to debut on February 23, 2026, unifying nearly 10,000 creative professionals across its network. 该倡议由Richard Glasson牵头,将Hogarth和所有生产团队整合为一个系统,侧重于人工智能、虚拟生产和可持续性。 Led by Richard Glasson, the initiative integrates Hogarth and all production teams into one system focused on AI, virtual production, and sustainability. 它旨在大规模提供高速、电影内容,目的是提高40多个城市的创造力、效率和实时性能,同时保持当地的文化相关性。 Designed to deliver high-velocity, cinematic content at scale, it aims to enhance creativity, efficiency, and real-time performance across 40+ cities while maintaining local cultural relevance. 这项行动支持惠普在不断演变的AI驱动的市场中提供综合的创造性、媒体和生产服务的战略。 The move supports WPP’s strategy to offer integrated creative, media, and production services in an evolving, AI-driven market.