2025年,美国轻而易举的烈酒销售额在新产品和销售转移的推动下,创下8 000万个案例。 U.S. ready-to-drink spirits sales hit 80 million cases in 2025, fueled by new products and marketing shifts.

美国基于烈酒的即饮市场在2025年达到8000万个9升的箱子,自2020年以来几乎翻了五倍,而Surfside等品牌的推动力,现在接近第二位. The U.S. spirits-based ready-to-drink market hit 80 million 9-liter cases in 2025, nearly quintupling since 2020, driven by brands like Surfside, now nearing second place in overall volume. Pernod Ricard推出了Malibu Pink和新的Malibu & Dole RTDs,而蒸馏厂面临Meta的算法变化的挑战,它阻止了Facebook对商业网页的建议,扰乱了营销。 Pernod Ricard launched Malibu Pink and new Malibu & Dole RTDs, while distilleries face challenges from Meta’s algorithm change that halted Facebook recommendations for business pages, disrupting marketing. 特朗普总统在达沃斯会谈后撤回了对北约国家的25%的关税威胁,尽管对欧盟和英国精神的现有关税仍在等待最高法院的裁决。 President Trump withdrew 25% tariff threats on NATO nations after talks in Davos, though existing tariffs on EU and U.K. spirits remain pending a Supreme Court ruling.