爱尔兰广告商协会主席Geoff Codd(爱尔兰广告商协会), 面对工业挑战和数字增长。 Geoff Codd named president of Ireland’s Advertisers Association amid industry challenges and digital growth.

Energia的Geoff Cod被提名为爱尔兰广告商协会主席,任期两年,在该组织75年中继任。 Geoff Codd of Energia has been named president of Ireland’s Association of Advertisers for a two-year term, succeeding in the organization’s 75th year. 麦当劳的Jennifer Power已被任命为副主席。 Jennifer Power of McDonald’s has been appointed vice-president. 领导层的改变正面临持续的挑战,包括经济不确定性和监管变化。 The leadership change comes amid ongoing challenges including economic uncertainty and regulatory shifts. AI强调,必须开展负责任的广告和行业合作。 The AAI emphasized the need for responsible advertising and industry collaboration. 与此同时,爱尔兰的广告部门在数字音频和数据驱动的营销方面出现了增长,尽管人们仍然对过度使用的通用图象感到关切,因为这损害了品牌的承认和实效。 Meanwhile, Ireland’s ad sector saw growth in digital audio and data-driven marketing, though concerns remain over overused generic imagery that harms brand recognition and ad effectiveness.