QMS NZ和惠灵顿机场推出了一个大型数字广告牌“WLG”, 以高净值旅客为目标,
QMS NZ and Wellington Airport launched "The WLG," a large digital billboard targeting high-net-worth travelers, as passenger numbers recover.
QMS NZ和惠灵顿机场在机场主出口外用5米的数码广告牌发动了15米长的“WLG”,这是该站点第一个外部数字式离家展示。
QMS NZ and Wellington Airport have launched "The WLG," a 15-meter by 5-meter digital billboard outside the airport’s main exit, the first external digital out-of-home display at the site.
它位于通往惠灵顿中央商业区和政府区的一条主要路线上,其目标对象是高净值旅行者和商业领导人。
Positioned on a major route into Wellington’s central business and government districts, it targets high-net-worth travelers and business leaders.
该屏幕加强了QMS Ns广告组合,并为国家和区域品牌提供了一个高效平台。
The screen enhances QMS NZ’s advertising portfolio and offers national and regional brands a high-impact platform.
发射时间恰好与乘客人数恢复到人口大流行前水平同时,反映了机场的更广泛增长。
The launch coincides with passenger numbers returning to pre-pandemic levels, reflecting broader airport growth.
官员说,升级加强了机场作为高级广告目的地的吸引力,并改善了乘客体验。
Officials say the upgrade strengthens the airport’s appeal as a premium advertising destination and improves the passenger experience.