Lee Kum Kee与教科文组织于2026年1月21日发起「永存食物项目」, 通过收集全球食物记忆来保存烹饪遗产。
Lee Kum Kee and UNESCO launched the "Forever Flavors Project" on Jan. 21, 2026, to preserve culinary heritage by collecting global food memories.
李库姆基于2026年1月21日在北京与联合国教科文组织共同启动了"永恒的味道项目",邀请世界各地的人们通过社交媒体上使用特定的标签分享与食物相关的回忆.
Lee Kum Kee has launched the "Forever Flavors Project" with UNESCO on January 21, 2026, in Beijing, inviting people worldwide to share food-related memories through stories, photos, and videos on social media using specific hashtags.
提交材料将以数字形式存档,并在官方平台上张贴,供稿人将获得独特的数字证书。
Submissions will be archived digitally and featured on official platforms, with contributors receiving a unique digital certificate.
该倡议旨在保存无形的烹饪遗产,促进跨文化理解,并突出粮食在连接各代人和社区方面的作用。
The initiative aims to preserve intangible culinary heritage, promote cross-cultural understanding, and highlight food’s role in connecting generations and communities.