中国企业在海外日益本地化和创新,到2025年11月外向投资为1 582.1亿美元。 Chinese firms are increasingly localizing and innovating abroad, with $158.21 billion in outbound investment by Nov 2025.

中国公司正在从基本的海外扩张转向更深入的本地化、数字一体化和服务创新,到2025年11月,外向直接投资达1 582.1亿美元。 Chinese companies are shifting from basic overseas expansion to deeper localization, digital integration, and service innovation, marked by $158.21 billion in outbound direct investment by November 2025. Trip.com和Govee等公司正在利用量身定制的服务和方案广告来推动参与,同时克服全球品牌认可方面的挑战,尽管在国外产品表现强劲。 Firms like Trip.com and Govee are using tailored services and programmatic advertising to boost engagement, while overcoming challenges in global brand recognition despite strong product performance abroad.