英国禁止涂黑广告以癌症风险为借口,虚报健康福利。
UK bans tanning ads falsely claiming health benefits, citing cancer risks.
英国广告标准管理局禁止五家晒黑公司的广告广告,因为假称防晒霜是安全的,并提供健康福利,如增加维他命D、改善情绪和治疗病症,如丝虫病和季节性情感紊乱。
The UK’s Advertising Standards Authority banned ads from five tanning companies for falsely claiming sunbeds are safe and offer health benefits like boosting vitamin D, improving mood, and treating conditions such as psoriasis and seasonal affective disorder.
ASA利用AI的监测,裁定索赔低估了紫外线辐射的严重风险,包括皮肤癌和DNA损害,这与NHS和英国癌症研究局的长期指导相矛盾,后者指出紫外线的晒黑是不安全的。
The ASA, using AI monitoring, ruled the claims downplayed serious risks from UV radiation, including skin cancer and DNA damage, contradicting long-standing guidance from the NHS and Cancer Research UK that no tan from UV is safe.
所有公司必须停止使用被禁止的广告,并确保今后的广告符合条例。
All companies must stop using the banned ads and ensure future advertising complies with regulations.
Sun Company承认这项裁决,并说这个有问题的职位已被撤除,做法也得到审查。
The Sun Company acknowledged the ruling and said the problematic post was removed and practices reviewed.