Netflix正在重新设计其应用程序,提供个性化、动态的种子,以促进参与,并与社交媒体竞争。 Netflix is redesigning its app with a personalized, dynamic feed to boost engagement and compete with social media.

Netflix正在启动一项大型应用程序重新设计,通过从静态内容图书馆转向动态、个性化的反馈,促进日常参与。 Netflix is launching a major app redesign to boost daily engagement by shifting from a static content library to a dynamic, personalized feed. 与TikTok相似的短式视频预览, 以及民调及测验等互动元素。 The new interface will feature trending clips, short-form video previews similar to TikTok, and interactive elements like polls and quizzes. 更新的目的是在社交媒体平台的竞争日益激烈的情况下,增加用户访问,改善保留情况,扩大广告机会。 The update aims to increase user visits, improve retention, and expand advertising opportunities amid growing competition from social media platforms.