iQIYI 国际创纪录的2025年海外订户,受区域特定内容驱动,并计划扩大全球本地方案编制。
iQIYI International hit record overseas subscribers in 2025, driven by region-specific content and plans to expand global, localized programming.
iQIYI International报告说,2025年海外增长强劲,其国际业务成为主要扩张驱动因素,达到创纪录的日平均用户。
iQIYI International reported strong 2025 overseas growth, with its international business becoming a major expansion driver and reaching record average daily subscribers.
区域偏好各有不同:东南亚人偏爱本地化和被称为本地化的内容,北美人喜欢中国和泰国的戏剧、动画和音乐节目,东亚人喜欢悬念和侦探风格,中东和北非观众喜欢中国的军事主题内容。
Regional preferences varied: Southeast Asians favored localized and dubbed content, North Americans engaged with Chinese and Thai dramas, animation, and music shows, East Asians preferred suspense and detective genres, and Middle Eastern and North African audiences liked Chinese military-themed content.
该公司计划增加对高质量亚洲内容的投资,支持全球人才,并通过将中国原作与当地制作的适合区域口味的节目相结合,扩大其影响范围。
The company plans to boost investments in high-quality Asian content, support global talent, and expand its reach by blending Chinese originals with locally produced programming tailored to regional tastes.