IKEA的新奥克兰商店在第一个月吸引了超过500,000名游客,成为食品销售成绩最好的地点。
IKEA’s new Auckland store drew over 500,000 visitors in its first month, becoming the top-performing location for food sales.
IKEA的新的奥克兰商店于2025年12月开业,在第一个月吸引了500 000多名游客,成为因加集团中食品销售业绩最好的地点。
IKEA’s new Auckland store, opened in December 2025, drew over 500,000 visitors in its first month, becoming the top-performing location in the Ingka Group for food sales.
在12月7日最繁忙的一天,即12月7日,将近30 000人参观,商店接待了190万次网站访问。
On its busiest day, December 7, nearly 30,000 people visited, and the store received 1.9 million website visits.
流行物品包括54 000多个热狗、21 000个肉桂面包和近50 000个Frakta袋。
Popular items included over 54,000 hot dogs, 21,000 cinnamon buns, and nearly 50,000 Frakta bags.
专家将它的成功归功于一种家庭友好的经验,这种经验包括陈列的展品、负担得起的食物和一个受监管的游戏区。
Experts credit its success to a family-friendly experience featuring curated displays, affordable food, and a supervised play area.
分析家说,尽管存在一些客户服务问题,但媒体报导量大、休假时间长、产品正在推出,这些都有助于维持长期兴趣。
Analysts say strong media coverage, holiday timing, and ongoing product launches are helping sustain long-term interest despite some customer service issues.