2025年的一项全球调查显示,82.3%的外国人对韩国持积极看法,其驱动力是文化、品牌和经济实力。 A 2025 global survey shows 82.3% of foreigners view South Korea positively, driven by culture, brands, and economic strength.

2025年1月20日(2026年1月20日)公布的一项调查发现,82.3%的外国人对韩国持正面看法,这是2018年以来的最高水平,比前一年增加了3.3个百分点。 A 2025 survey released January 20, 2026, found 82.3% of foreigners hold a positive view of South Korea, the highest level since 2018 and a 3.3-point increase from the prior year. 阿联酋以94.8%的有利感知为首,其次是埃及、菲律宾、土耳其、印度和南非。 The UAE led with 94.8% favorable perception, followed by Egypt, the Philippines, Turkey, India, and South Africa. 英国和泰国出现了显著收益。 Notable gains occurred in Britain and Thailand. 文化内容、生活方式、韩国品牌和经济实力是最重要的影响。 Cultural content, lifestyle, Korean brands, and economic strength were top influences. 视频平台是最常见的暴露源,64.4%的答卷人使用。 Video platforms were the most common exposure source, used by 64.4% of respondents. 调查对象包括26个国家的13 000名成年人,不包括南韩人。 The survey included 13,000 adults across 26 countries, excluding South Koreans.