2025年12月,流出量超过美国电视台观众的47.5%,在圣诞节创历史新高,达54%。 In December 2025, streaming surpassed 47.5% of U.S. TV viewership, hitting a record high on Christmas Day with 54%.

2025年12月,在Netflix的圣诞节NFL游戏和“危险事物”最后一季的驱动下,流线服务占美国电视观众人数的47.5%,创历史新高,超过150亿分钟观看时间。 In December 2025, streaming services captured 47.5% of U.S. television viewership, a record high, driven by Netflix’s Christmas Day NFL games and the final season of “Stranger Things,” which generated over 15 billion viewing minutes. 在圣诞日,流出量占电视使用量的54%,有551亿分钟观看,这是有史以来最高的单日份额。 On Christmas Day, streaming reached 54% of TV usage, with 55.1 billion viewing minutes—the highest single-day share ever. YouTube带领所有平台观看了12.7%的总浏览量,Netflix的浏览量比11月增加了10%。 YouTube led all platforms with 12.7% of total viewing, and Netflix saw a 10% viewership increase from November. 广播电视占其份额的21.4%,有线电视占20.2%。 Broadcast TV held 21.4% and cable 20.2% of the share. 这一转变反映了对数字平台上点播内容和现场体育的需求不断增长,加速了行业整合,包括Netflix827亿美元的收购Warner Bros的投标。 发现公司的工作室和流动资产。 The shift reflects growing demand for on-demand content and live sports on digital platforms, accelerating industry consolidation, including Netflix’s $82.7 billion bid to acquire Warner Bros. Discovery’s studio and streaming assets.