新西兰Woolworths正在推出一名AI购物助理, 使用Google的Gemini来个性化建议, 引起对透明度和偏见的担忧。 Woolworths New Zealand is launching an AI shopping assistant using Google’s Gemini to personalize recommendations, raising concerns about transparency and bias.

新西兰的伍尔沃斯(Woolworths)正在用谷歌的Geomini企业AI升级其闲聊橄榄, 以建立一个个性化的购物助理, Woolworths in New Zealand is upgrading its chatbot Olive with Google’s Gemini Enterprise AI to create a personalized shopping assistant that helps with meal planning, budget deals, and special occasion shopping using seven years of customer data. 虽然客户仍会批准购买,但该工具将决策转向AI,引起对消费者选择减少、偏重某些品牌的算法偏向和长期依赖自动建议的关切。 While customers will still approve purchases, the tool shifts decision-making to AI, raising concerns about reduced consumer choice, algorithmic bias favoring certain brands, and long-term reliance on automated recommendations. 专家警告说, 尽管沃尔沃思声称隐私保护和用户控制, 但这种逐步推出的措施可能会在没有明确透明度的情况下微妙地影响消费习惯. Experts warn the gradual rollout may subtly influence spending habits without clear transparency, despite Woolworths’ claims of privacy protections and user control. 预计该功能将于2026年晚些时候启动。 The feature is expected to launch later in 2026.