Mixue,中国快餐连锁店,在美国推出,有低价饮料和强劲的消费者需求。
Mixue, a Chinese fast-food chain, launched in the U.S. with low-priced drinks and strong consumer demand.
Mixue是一个中国快餐连锁店,拥有46 000多个全球地点,它于2025年12月在纽约市和洛杉矶推出了首家美国商店,排得长线,消费者兴趣浓厚。
Mixue, a Chinese fast-food chain with over 46,000 global locations, launched its first U.S. stores in New York City and Los Angeles in December 2025, drawing long lines and strong consumer interest.
以超低价格闻名, 其冰淇淋、咖啡和boba饮料开始低于2美元, 折扣组合共3.63美元。
Known for ultra-low prices, its ice cream, coffee, and boba drinks start under $2, with a discounted combo totaling $3.63.
该品牌在2025年3月成功的香港投资促进办事处(IPO)之后迅速扩张,其股票在2025年3月增长了60%以上。
The brand’s rapid expansion follows a successful Hong Kong IPO in March 2025, where its stock rose over 60%.
Mixue的可负担模式和高容量战略将它定位为美国快餐市场的潜在干扰器。
Mixue’s affordable model and high-volume strategy position it as a potential disruptor in the American fast-food market.