Asus正在退出智能手机市场, 关闭Zenfone和ROG电话线以关注AI产品。 Asus is exiting the smartphone market, ending Zenfone and ROG Phone lines to focus on AI products.

Asus已证实,它不再释放新的智能手机,结束Zenfone和ROG电话线路,因为它将重点转向人工智能驱动的产品,如机器人、智能眼镜和商用个人电脑。 Asus has confirmed it will no longer release new smartphones, ending the Zenfone and ROG Phone lines, as it shifts focus to AI-driven products like robotics, smart glasses, and commercial PCs. Jonney Shih主席引述了对高增长部门的战略调整,ROG电话9可能是最终模式。 Chairman Jonney Shih cited strategic realignment toward higher-growth sectors, with the ROG Phone 9 possibly being the final model. 虽然现有装置将获得有限的支助,包括两次操作系统更新和五年的安全补丁,但没有计划新电话。 While existing devices will receive limited support, including two OS updates and five years of security patches, no new phones are planned. 随着竞争激烈和成本不断上涨,智能手机的盈利能力不断下降,反映了更广泛的行业趋势。 The move follows declining smartphone profitability amid intense competition and rising costs, reflecting a broader industry trend.