Air Transat 与Desjardins和Visa共同启动2026年忠诚计划, 取代BonBon, Air Transat launches 2026 loyalty program with Desjardins and Visa, replacing BonBon, to boost retention amid strategic shift from U.S. routes.

Air Transat将于2026年推出一个新的忠诚计划, 包括Desjardins和Visa, 取代已中止的BonBonBon计划。 Air Transat is launching a new loyalty program in 2026 with Desjardins and Visa, replacing its discontinued BonBon program. 该倡议旨在促进留住客户,其特色将是提供旅行奖励和增加付款福利的共同品牌卡片。 The initiative, aimed at boosting customer retention, will feature co-branded cards offering travel rewards and enhanced payment benefits. 该航空公司自2018年以来首次获得全年利润,在核心国际市场强劲表现的推动下,在2025年赚取2.419亿美元。 The move follows the airline’s first full-year profit since 2018, earning $241.9 million in 2025, driven by strong performance in its core international markets. 该方案反映了一种战略转变,即从减少美国路线向更注重消费者的模式转变。 The program reflects a strategic shift away from declining U.S. routes toward a more consumer-focused model. 细节将在未来几个月公布。 Details will be released in the coming months.