尼基(Uniqlo)和耐克(Nike)在印度时装市场大涨, Uniqlo and Nike surged in India’s fashion market, while others declined, as shoppers favored value and quality over brands.

在印度时装市场,Uniqlo公司和耐克公司报告,25-45%和14%的财政年度分别出现强劲增长,其驱动因素是扩大商店、电子商务和不断增长的对功能性高质量服装的需求。 In India’s fashion market, Uniqlo and Nike reported strong growth in FY25—45% and 14% respectively—driven by expanding stores, e-commerce, and rising demand for functional, high-quality clothing. 反之,Zara、Marks & Spencer、Benetton和Adidas等品牌的销售额持平或下降。 In contrast, brands like Zara, Marks & Spencer, Benetton, and Adidas saw flat or declining sales. 消费者,特别是年轻的顾客,在通货膨胀和收入停滞的情况下,正在将价值、设计和实用性置于高于趋势或品牌威望的优先地位。 Consumers, especially younger shoppers, are prioritizing value, design, and practicality over trends or brand prestige amid inflation and stagnant incomes. 虽然事后销售额增加了两位数,但增长仍然不均衡,集中在城市地区,成功的品牌提供创新和质量。 While post-festive sales rose double digits, growth remains uneven and concentrated in urban areas, with success going to brands offering innovation and quality.