Skittles首次运行现场互动的超级碗广告, 实时响应游戏事件。 Skittles runs live, interactive Super Bowl ads for the first time, reacting in real time to game events.

滑雪店首次在超级碗期间推出实时广告,从传统的预先录制广告转向实时互动广告。 Skittles is introducing live commercials during the Super Bowl for the first time, shifting from traditional pre-recorded ads to real-time, interactive spots. 该运动使品牌能够对游戏期间的事件作出反应,包括现场反应和观众参与。 The campaign allows the brand to respond to events during the game, incorporating live reactions and audience engagement. 这一变化与以往的超级碗广告战略大相径庭,目的是增强相关性和观众的连接。 This change marks a significant departure from past Super Bowl advertising strategies, aiming to increase relevance and viewer connection.