迪士尼命名为Asad Ayaz首席营销和品牌干事,以统一其全球品牌工作。 Disney names Asad Ayaz chief marketing and brand officer to unify its global brand efforts.

迪士尼公司建立了一个新的中央集权营销和品牌组织,任命Asad Ayaz为首任首席营销和品牌干事。 Walt Disney Co. has created a new centralized marketing and brand organization, appointing Asad Ayaz as its first chief marketing and brand officer. Ayaz是一位20年的公司老兵,将领导迪士尼娱乐、经验和体育部门的统一营销工作,直接向首席执行官Bob Iger报告。 Ayaz, a 20-year company veteran, will lead unified marketing efforts across Disney’s entertainment, experiences, and sports divisions, reporting directly to CEO Bob Iger. 该举措旨在加强品牌的一致性,并改进各平台的消费者经验。 The move aims to strengthen brand consistency and improve consumer experiences across platforms. Ayaz以前曾担任品牌首席干事,并领导主要电影Disney+和全球品牌活动的营销工作。 Ayaz previously served as chief brand officer and led marketing for major films, Disney+, and global brand events. 迪士尼说,结构调整表明,它致力于在不断变化的市场需求中采取更具凝聚力的战略性办法。 Disney says the restructuring reflects its commitment to a more cohesive, strategic approach amid evolving market demands.