68%的D2C在线购物者因为隐藏费用、结账困难和安全顾虑而丢弃了车。 68% of D2C online shoppers abandon carts due to hidden fees, tough checkout, and security concerns.

越来越多的直接到消费者的购物者在退货前放弃其车,最近的数据表明,68%的D2C采购在最后阶段被放弃。 A growing number of direct-to-consumer shoppers are abandoning their carts before checkout, with recent data indicating that 68% of D2C purchases are abandoned during the final stages. 关键因素包括意外运输费用、复杂的离职手续和对付款安全缺乏信任。 Key factors include unexpected shipping costs, complex checkout processes, and lack of trust in payment security. 要求品牌简化结账流程,提前提供透明的定价,并加强网站安全性, 以减少用户的退出,提高转化率. Brands are urged to streamline checkout flows, offer transparent pricing upfront, and enhance site security to reduce drop-offs and improve conversion rates.