Jos Alukkas与Dulquer Salmaan和Keerthy Suresh共同发起「我最好的朋友婚礼」运动, Jos Alukkas launches "My Best Friend's Wedding" campaign with Dulquer Salmaan and Keerthy Suresh, celebrating modern Indian weddings through meaningful jewellery.

Jos Alukkas发起了一场新运动, “我最好的朋友的婚礼”,主演Dulquer Salmaan、Keerthy Suresh和Suhasini Maniratnam, 展示由意图、个人选择和共有关系定义的现代印度婚礼。 Jos Alukkas has launched a new campaign, "My Best Friend's Wedding," starring Dulquer Salmaan, Keerthy Suresh, and Suhasini Maniratnam, showcasing modern Indian weddings defined by intention, personal choice, and shared connection. 影片强调传统在保持情感深度的同时是如何演变的, 珠宝被描绘成一个安静而有意义的存在。 The film highlights how traditions have evolved while preserving emotional depth, with jewellery portrayed as a quiet, meaningful presence. 这场运动是由Toki Creative Club开发的, 反映了该品牌六十年来真实的婚礼故事故事传承, 强调珠宝在个人表达和持久记忆中的作用。 Developed by Toki Creative Collective, the campaign reflects the brand’s 60-year legacy of authentic wedding storytelling, emphasizing jewellery’s role in personal expression and lasting memories.