海尼肯首席执行官Dolf van den Brink将在2026年5月31日大转变后下台, 因为该公司面临啤酒销售下降和消费者趋势变化。
Heineken CEO Dolf van den Brink will step down May 31, 2026, after a major transformation, as the company faces declining beer sales and shifting consumer trends.
Heineken CEO Dolf van den Brink将于2026年5月31日下台,
Heineken CEO Dolf van den Brink will step down on May 31, 2026, after nearly six years leading the company and 28 years with Heineken, citing completion of a major transformation phase.
这一偏离是继啤酒销售下降、通货膨胀和消费者偏好转向低酒精替代品等持续挑战后出现的。
The departure follows ongoing challenges from declining beer sales, inflation, and shifting consumer preferences toward lower-alcohol options.
Van den Brink将继续担任顾问,为期8个月。
Van den Brink will remain in an advisory role for eight months.
监督委员会已开始寻找他的继任者,因为海尼根在全球经济压力下把重点放在新兴市场的创新、可持续性和增长上。
The supervisory board has begun searching for his successor as Heineken focuses on innovation, sustainability, and growth in emerging markets amid global economic pressures.