Pricer AvenueTM是一个无电池数字架顶平台,在2026年国家储备基金活动上推出,目的是促进商店内参与和销售。 Pricer launches Pricer Avenue™, a battery-free digital shelf-edge platform, at the 2026 NRF event to boost in-store engagement and sales.

普莱塞在2026年纽约NRF活动上推出了Pricer AvenueTM,一个商业的架式通信平台. Pricer has launched Pricer Avenue™, a commercial shelf-edge communication platform, at the 2026 NRF event in New York. 该系统与普华永道的云层生态系统相融合,具有一个无电池的电动铁路设计,配有模块式、扣锁铁轨,便于更新。 The system integrates with Pricer’s cloud ecosystem and features a powered-rail, battery-free design with modular, snap-and-lock rails for easy updates. 它旨在促进商店内参与和销售,支持动态促销,提高品牌和私人标签的能见度,并使得今后能够与IoT和AI整合。 Designed to boost in-store engagement and sales, it supports dynamic promotions, improves brand and private-label visibility, and enables future integration with IoT and AI. 与英格兰东部公司等零售商进行的早期试点测试显示,促销执行和客户互动有所改善。 Early pilot tests with retailers like East of England Co-op show improved promotional execution and customer interaction. 5 000名消费者参与的消费者研究证实,强烈要求获得更好的内置信息和亲身体验。 Consumer research with 5,000 participants confirms strong demand for better in-store information and immersive experiences. 该平台的目的是在货架边缘创造可实现货币化的数字空间,同时减少环境影响和业务工作量。 The platform aims to create monetizable digital space at the shelf edge while reducing environmental impact and operational workload.