TikTok是国际足联首选的2026年世界杯平台, TikTok is FIFA’s first preferred platform for the 2026 World Cup, streaming highlights and exclusive content across the U.S., Mexico, and Canada.

TikTok已成为国际足联2026年世界杯首个首个“首选平台 ” , 保障赛季选赛部分、分享专有亮点的权利, 并通过专设的赛幕后活动中心提供独家内容。 TikTok has become FIFA’s first “Preferred Platform” for the 2026 World Cup, securing rights to stream select match portions, share curated highlights, and provide exclusive behind-the-scenes content through a dedicated in-app hub. 这一伙伴关系持续到2026年,包括让创作者参加记者招待会和培训班、诸如过滤器和加注等互动功能,以及为广播机构提供货币化工具。 The partnership, running through 2026, includes access for creators to press conferences and training sessions, interactive features like filters and gamification, and monetization tools for broadcasters. 国际足联的目标是,在执行反海盗措施的同时,促进全球球迷的参与,特别是在年轻受众中。 FIFA aims to boost global fan engagement, especially among younger audiences, while implementing anti-piracy measures. 这次锦标赛将在美国、墨西哥和加拿大各地举行。 The tournament will be held across the U.S., Mexico, and Canada.