从2026年1月1日起,WPP媒体扩大了与印度Reckitt媒体的作用,现在管理整个印度和21个欧洲市场的媒体、数字和电子商务。 WPP Media expands its role with Reckitt India, now managing media, digital, and e-commerce across India and 21 European markets starting January 1, 2026.

WPP Media保留并扩大了其对印度Reckitt的媒体任务,现在从2026年1月1日起包括电子商务责任。 WPP Media has retained and expanded its media mandate for Reckitt India, now including e-commerce responsibilities effective January 1, 2026. 将媒体、数字和电子商务统一起来,由Wavemaker领导,在包括快速商业在内的各种平台上实行专门的团队管理战略。 The move unifies media, digital, and e-commerce under Wavemaker, with a dedicated team managing strategy across platforms including quick commerce. 这一扩大的作用涵盖Reckitt公司的全部印度投资组合,并扩展到21个欧洲市场的媒体规划和购买。 The expanded role covers Reckitt’s full Indian portfolio and extends to media planning and buying in 21 European markets. 该伙伴关系旨在通过综合、数据驱动的战略推动增长,这种战略兼顾品牌建设与绩效。 The partnership aims to drive growth through integrated, data-driven strategies that balance brand-building with performance.