De Beers在孟买开通了有史以来最大的商店, De Beers opens its largest Forevermark store in Mumbai, expanding in India amid rising demand and shifting strategy.

De Beers公司正在扩大其印度的零售足迹,在孟买开设其最大的永久mark商店,目标是到2026年在全球开办25家商店,到2030年在全球开办100家商店,因为印度成为继美国之后第二大市场。 De Beers is expanding its Indian retail footprint with the opening of its largest Forevermark store in Mumbai, aiming to open 25 stores by 2026 and 100 globally by 2030, as India emerges as its second-largest market after the U.S. 尽管面临中国需求疲软和美国对印度出口的关税等全球性挑战,但移动目标是在较小城市增加财富和增加天然钻石需求。 The move targets rising affluence in smaller cities and growing demand for natural diamonds, despite global challenges like weak China demand and U.S. tariffs on Indian exports. 该公司正在转向印度的自购,探索特许经营模式,同时停止其实验室生产的首饰品牌Lightbox。 The company is shifting toward self-purchases in India and exploring franchise models, while also discontinuing its lab-grown jewelry brand Lightbox.