Asda降低了低于竞争对手的2 300件物品的价格,包括忠诚折扣,以应对销售下降。 Asda lowers prices on 2,300 items below rivals, including loyalty discounts, to combat declining sales.

Asda加强了其价格承诺,声称每天2,300多件产品的价格现在低于Tesco、Sainsbury和Morrisons的价格,包括他们的忠诚卡折扣。 Asda has strengthened its Price Promise, claiming over 2,300 everyday products are now priced lower than those at Tesco, Sainsbury’s, and Morrisons, including their loyalty card discounts. 在12月28日结束的12个星期中,销售下降4.2%,市场份额下降至11.4%,标志着连续22个月的销售下降。 The move follows a 4.2% sales drop and market share decline to 11.4%—its lowest—over the 12 weeks ending December 28, marking 22 consecutive months of falling sales. Asda说,价格适用于新鲜肉类、农产品、冷冻食品、杂货和面包制品,提供一贯的储蓄,无需忠诚方案注册。 Asda says the pricing applies to fresh meat, produce, chilled goods, groceries, and bakery items, offering consistent savings without requiring loyalty program sign-ups. 零售商继续执行其Asda奖赏方案,将10%的新鲜产品放回一个现金罐。 The retailer continues its Asda Rewards program, giving 10% back in a Cashpot on fresh produce. 这一努力旨在帮助家庭在日益激烈的竞争中管理圣诞节后的预算,包括Tesco的新的每日低价运动。 The effort aims to help families manage post-Christmas budgets amid rising competition, including Tesco’s new Everyday Low Prices campaign.