ARC突击队(ARC Raiders)是一个40美元多人游戏, 由Jan 2026年1月出售12M副本, ARC Raiders, a $40 multiplayer game, sold 12M copies by Jan 2026, earning $350M and setting a Steam record.

启动工作室的ARC Raiders于2025年底以40美元的价格推出,从免费游戏模式转变,受到Helldivers 2的成功的影响. Embark Studios' ARC Raiders launched in late 2025 at a $40 price point, shifting from a free-to-play model, influenced by Helldivers 2’s success. 该决定旨在平衡可负担性与价值,特别是考虑到其多玩家专用设计。 The decision aimed to balance affordability with value, especially given its multiplayer-only design. 到2026年1月,它销售了1 200多万份,赚取了3.5亿多美元,并为同时参与的球员建立了新的蒸汽记录。 By January 2026, it had sold over 12 million copies, earned more than $350 million, and set a new Steam record for concurrent players. 游戏的社交玩法和强烈的玩家留存率推动了其受欢迎程度，促使Bungie在即将推出的《马拉松》中采用了类似的40美元定价。 The game’s social gameplay and strong retention contributed to its popularity, prompting Bungie to adopt a similar $40 price for its upcoming title Marathon. 虽然它面临对AI产生的语音线的批评, 该战略在对AAA游戏定价的日益关注中证明是有效的。 While it faced criticism over AI-generated voice lines, the strategy has proven effective amid rising concerns over AAA game pricing.