Reddit的新AI广告工具削减成本, 用真正的社区数据推动转换。 Reddit's new AI ad tool cuts costs and boosts conversions using real community data.

Reddit 推出了 Max 广告活动，这是一个基于 AI 驱动的测试版广告平台，利用来自超过 230 亿条帖子和评论的社区智能，自动化定位、竞价和创意决策。 Reddit has launched Max campaigns, a beta AI-powered ad platform that automates targeting, bidding, and creative decisions using community intelligence from over 23 billion posts and comments. 该工具平均每份采购成本降低17%,平均转换率提高27%,像Brooks这样的早期采用者每点击就看到成本下降37%。 The tool delivers 17% lower cost per acquisition and 27% more conversions on average, with early adopters like Brooks Running seeing a 37% drop in cost per click. 它包括由AI驱动的特征,如标题建议、缩略图生成和顶级观众-对用户兴趣和从真正对话中产生的行为的洞察。 It includes AI-driven features like headline suggestions, thumbnail generation, and Top Audience Personas—insights into user interests and behaviors derived from real conversations. 广告广告保持控制,同时增加透明度,使其有别于不透明的AI广告系统。 Advertisers retain control while gaining deeper transparency, setting it apart from opaque AI ad systems.