印度消费者带头采用全球传承性人工智能,广泛用于购物和工作,影响品牌战略。 Indian consumers lead global generative AI adoption, using it widely for shopping and work, influencing brand strategies.

根据2026年1月6日发布的卡介苗报告, 印度消费者以94%的认知度和62%的主动使用率, 率先在全球采用基因人工智能。 Indian consumers are leading global adoption of generative AI, with 94% awareness and 62% active use, according to a BCG report released January 6, 2026. GenAI目前是第三种最常见的应用,特别是在购物方面,2025年2月至11月,其使用率增加了35%。 GenAI is now the third most common application, especially in shopping, where usage rose 35% from February to November 2025. 64%的人在购买前使用人工智能对产品和品牌进行研究,超过许多国际市场。 Sixty-four percent use AI to research products and brands before buying, surpassing many international markets. 该技术在工作场所也得到广泛使用,63%的用户依赖该技术。 The technology is also widely used at work, with 63% of users relying on it. GenAI位列消费者决策中第二最有影响力的触碰点,促使品牌将明确信息、高质量数据和负责任的AI做法列为优先事项,以保持可见度。 GenAI ranks as the second most influential touchpoint in consumer decision-making, prompting brands to prioritize clear messaging, high-quality data, and responsible AI practices to remain visible.