美国流用量每年增长12%,由年轻成年人领导,短式和国际内容增长。
U.S. streaming use rose 12% yearly, led by younger adults, with growth in short-form and international content.
今天发表的一份新研究报告发现,去年,美国使用流服务的比例上升了12%,由较年轻的成年人驱动增长。
A new study released today finds that streaming service usage in the U.S. rose 12% in the past year, with younger adults driving the growth.
该报告以Nielsen和消费者调查的数据为基础,也注意到向较短形式内容的转变以及国际系列的观看率的提高。
The report, based on data from Nielsen and consumer surveys, also notes a shift toward shorter-form content and increased viewership of international series.
同时,主要演播室正在宣布计划扩大移动第一平台原始编程。
Meanwhile, major studios are announcing plans to expand original programming for mobile-first platforms.