Stagwell 发射"机器", 一个AI驱动的营销OS 用于实时,可缩放的运动优化。 Stagwell launches "The Machine," an AI-powered marketing OS for real-time, scalable campaign optimization.

Stagwell已经启动了"机器" 营销的第一个代理操作系统, 由它的代理代码和理论开发。 Stagwell has launched "The Machine," marketing's first agentic operating system, developed by its agency Code and Theory. AI-dower平台与Figma、Slack、Adobe和业绩仪表板等工具相结合,将战略、创造性和媒体工作流程统一为一个学习系统,通过每项运动加以改进。 The AI-powered platform integrates with tools like Figma, Slack, Adobe, and performance dashboards to unify strategy, creative, and media workflows into a learning system that improves with each campaign. 其目的是加强而不是取代现有的基础设施,使实时协作、可缩放的内容制作和连续优化成为可能。 Designed to enhance, not replace, existing infrastructure, it enables real-time collaboration, scalable content production, and continuous optimization. 早期采用者包括Qualcomm、Time和T. Rowe Price。 Early adopters include Qualcomm, TIME, and T. Rowe Price. 该系统将在2025年第1季度供企业使用,并在2026年CES进行演示。 The system will be available for enterprise use in Q1 2025 and demonstrated at CES 2026. 与Palantir和Gradial合作, 强化其在推动AI驱动的营销创新方面的作用。 The launch follows Stagwell’s AI initiatives and partnerships with Palantir and Gradial, reinforcing its role in advancing AI-driven marketing innovation.