布雷特里村在2025年创下销售和人流记录, 通过将奢购物与家庭娱乐相结合, 计划在2026年重新开放冰球场. Braintree Village saw record sales and foot traffic in 2025 by blending luxury shopping with family entertainment, planning to reopen its ice rink in 2026.

埃塞克斯的布雷恩特里村已经成为2025年以体验为导向零售的重要例子, Braintree Village in Essex has become a leading example of 2025’s shift toward experience-driven retail, combining luxury shopping with family entertainment. 自1999年以来,它随着现代化的商店前门、Polo Ralph Lauren和教练等高价品牌以及出口定价而演变。 Since 1999, it has evolved with modernized storefronts, premium brands like Polo Ralph Lauren and Coach, and outlet pricing. 从2025年4月至6月,销售额上升了14.9%,步行流量上升了11.6%,餐饮选择增加了9.8%。 From April to June 2025, sales rose 14.9%, foot traffic grew 11.6%, and dining options expanded by 9.8%. 中心主办一些活动,如户外电影院、大基儿马戏团、怪兽障碍赛、家庭绘画等。 The center hosts events such as outdoor cinemas, the Big Kid Circus, and The Monster obstacle course, drawing families. 它通过铁路和主要公路可进入,吸引了区域购物者。 Accessible by rail and major roads, it attracts regional shoppers. 中心主任Josef O'Sullivan强调对难忘经历的重视,计划在2026年根据强烈的公众兴趣重新启用冰场。 Center director Josef O’Sullivan highlights the focus on memorable experiences, with plans to reintroduce the ice rink in 2026 based on strong public interest.