Jellycat的古怪玩具在中国激增, 在年轻人在压力下寻求安慰时, 2024年赚取1亿1千1千7百万元的收入。 Jellycat’s quirky plush toys surged in China, earning $117 million in 2024 as young adults sought comfort amid stress.

猫 (Jellycat) 是英国一家奢玩具品牌, 在中国的流行度不断升, Jellycat, a UK plush toy brand, has seen surging popularity in China, especially among young adults seeking emotional comfort amid societal pressures. 最初为儿童设计的“Amuseable”系列——以动物般的日常物品为特色——已成为一种文化现象，得益于社交媒体、本地化产品如茶壶和茶杯以及快闪活动。 Originally made for children, its whimsical "Amuseable" line—featuring animal-like forms of everyday objects—has become a cultural phenomenon, driven by social media, localized products like teapots and teacups, and pop-up events. 中国消费者的销售额在2024年达到1.17亿美元,使该公司的全球收入达到3.33亿英镑。 Sales to Chinese consumers reached $117 million in 2024, contributing to the company’s global revenue of £333 million. 这一趋势反映了中国可收集的玩具市场更广泛的变化,预计2024年将超过1,100亿元,因为年轻人转向复合玩具进行怀旧、自我表达和情感安慰。 The trend reflects a broader shift in China’s collectible toy market, projected to exceed 110 billion yuan in 2024, as young adults turn to plush toys for nostalgia, self-expression, and emotional relief.