美国成年人的串流使用率上升了12%,而电缆订阅率下降到48%。
Streaming use rose 12% among U.S. adults, while cable subscriptions fell to 48%.
今天发表的一份新研究表明,去年美国成年人使用流平台的比例增长了12%,年轻人口增长率最高。
A new study released today reveals that streaming platform usage among U.S. adults increased by 12% in the past year, with younger demographics showing the highest growth.
该报告根据对5 000多个家庭进行全国调查的数据,也注意到传统电缆订阅量下降,现已降至48%的家庭。
The report, based on data from a national survey of over 5,000 households, also notes a decline in traditional cable subscriptions, now down to 48% of households.
专家们将这种转变归因于对点订内容和低成本订阅选择的需求不断上升。
Experts attribute the shift to rising demand for on-demand content and lower-cost subscription options.