新西兰取消了星期天和节日广告禁令,以增加当地广播公司的收入。
New Zealand lifted Sunday and holiday ad bans to boost local broadcasters’ revenue.
随着2025年10月9日通过的《广播(取消广告限制)修正法案》,新西兰废除了对星期日、圣诞节、耶稣受难节和复活节星期日广播广告的长期禁令。
New Zealand repealed long-standing bans on broadcast advertising on Sundays, Christmas Day, Good Friday, and Easter Sunday with the passage of the Broadcasting (Repeal of Advertising Restrictions) Amendment Bill on October 9, 2025.
这项变革得到了政府和反对党的支持,其目的是通过让当地广播机构每年创造大约600万美元的额外广告收入,为当地广播机构与数字平台竞争提供公平的竞争环境。
The change, supported by both government and opposition parties, aims to level the playing field for local broadcasters against digital platforms by allowing them to generate an estimated $6 million annually in additional ad revenue.
但批评者指出, 尽管Newshub和TVNZ等媒体自2024年以来大量失业, 行动仍有延误。
The move is seen as a modest step toward stabilizing the struggling media sector, though critics note delays in action despite major job losses at outlets like Newshub and TVNZ since 2024.