Alpina现在是BMW集团的一个独立品牌,计划在2026年采用新的模式和美国的扩张。
Alpina is now a standalone BMW Group brand, with new models and U.S. expansion planned for 2026.
在2022年宣布转让商标权之后,Alpina自2026年1月1日起正式成为BMW集团内的一个独立品牌。
Alpina has officially become a standalone brand within the BMW Group as of January 1, 2026, following the transfer of trademark rights announced in 2022.
此举将阿尔卑纳人纳入宝马的奢侈品系列,由宝马处理生产和开发,而阿尔卑纳人则保留对服务、零部件和设计的控制权。
The move integrates Alpina into BMW’s luxury lineup, with BMW handling production and development while Alpina retains control over service, parts, and design.
新的标志和关注的焦点是标语手工艺、表现和舒适,标志着品牌的进化。
A new logo and focus on bespoke craftsmanship, performance, and comfort mark the brand’s evolution.
未来模式,包括以7系列为基础的新的B7模型,预计将在2026年首次出现,计划向美国阿尔卑纳等新市场扩展,保持其独占性,保持其遗产和个性,同时利用BMW的资源促进增长和电动车辆转型。
Future models, including a new B7 based on the 7 Series, are expected to debut in 2026, with plans to expand into new markets like the U.S. Alpina will remain exclusive, maintaining its heritage and individuality while leveraging BMW’s resources for growth and the electric vehicle transition.