Pepsi 和 7UP 发射Zoototophia 2个主题的零糖罐在中国,
Pepsi and 7UP launch Zootopia 2-themed Zero Sugar cans in China with interactive experiences for Gen Z and families.
Pepsi 和 7UP 与迪士尼为动物园二号发起了限时运动, 在中国主要城市以性格为主的零糖罐为主。
Pepsi and 7UP have launched a limited-edition campaign with Disney for Zootopia 2, featuring character-themed Zero Sugar cans in major Chinese cities.
“全市零糖热潮”计划结合了互动装置、社交媒体和免费商品,打造沉浸式体验。
The "Zero Sugar for City-Wide Craze" initiative combines interactive installations, social media, and free merchandise to create immersive experiences.
针对Z世代及家庭, 宣传活动利用电影的受欢迎程度, 通过可收藏的设计和共同的文化时刻, 提升参与度,
Aimed at Gen Z and families, the campaign leverages the film’s popularity to boost engagement through collectible designs and shared cultural moments, highlighting PepsiCo China’s innovation in brand-entertainment partnerships.