越南的电子商务市场在青年企业家和全球品牌的推动下,在成本和新规定不断上涨的情况下,到2025年将达到310亿美元。 Vietnam’s e-commerce market to reach $31 billion in 2025, driven by young entrepreneurs and global branding, amid rising costs and new regulations.

越南的电子商务市场将在2025年达到310亿美元,年同比增长25.5%,占零售销售额的10%,由青年企业家和跨境增长驱动。 Vietnam’s e-commerce market is set to hit $31 billion in 2025, growing 25.5% year-on-year and making up 10% of retail sales, driven by young entrepreneurs and cross-border growth. 像Shopee和TikTok Shop这样的平台上的销售商面临不断上升的成本和后勤挑战,而来自外国销售商的竞争则带来压力幅度。 Sellers on platforms like Shopee and TikTok Shop face rising costs and logistical challenges, while competition from foreign sellers pressures margins. 越南在亚马逊的品牌激增,每年销售额超过100万美元的销售商增加了60%,从制造业转向全球品牌化。 A surge in Vietnamese brands on Amazon—60% more sellers surpassing $1 million in annual sales—signals a shift from manufacturing to global branding. 新《电子商务法》旨在改进消费者保护、平台问责制和公平竞争,支持越南到2045年成为一个高收入国家的目标。 The new E-commerce Law aims to improve consumer protections, platform accountability, and fair competition, supporting Vietnam’s goal of becoming a high-income nation by 2045.