2025年12月,Hooters在原所有者的领导下,与 " 门机构 " 发起了一场透明运动,以重新定位其品牌。 Hooters, back under original owners, launched a transparent campaign with The Door agency to reposition its brand in December 2025.

由Dolphin(NASDAQ:DLPN)拥有的通讯机构Door领导Hooters的战略运动, The Door, a communications agency owned by Dolphin (NASDAQ:DLPN), has led Hooters' strategic campaign as the brand returns to ownership by its original founding members. 这项努力于2025年12月启动,强调围绕CEO Neil Kiefer的过渡和长期远景规划的透明度,确保了《华尔街日报》、《福布斯》和《人民杂志》等主要媒体的报道。 Launched in December 2025, the effort emphasized transparency around the transition and long-term vision under CEO Neil Kiefer, securing coverage in major outlets like The Wall Street Journal, Forbes, and People Magazine. 这场运动重新塑造了Hooters的进化过程,把它描绘成一种有意的重新定位,而不是一团乱麻,同时利用文化时刻 — — 比如与Duolingo的猫头鹰进行有趣的社交媒体交流 — — 来提升相关性。 The campaign reframed Hooters’ evolution as a deliberate repositioning, not a gimmick, while leveraging cultural moments—such as a playful social media exchange with Duolingo’s owl—to boost relevance. 这项工作将注重投资者的讯息与真实、及时的社会参与相结合,加强利益攸关者之间的信任,并加强品牌的现代特性。 The work combined investor-focused messaging with authentic, timely social engagement, strengthening confidence among stakeholders and reinforcing the brand’s modern identity.