星巴克正在关闭400家美国商店, 专注于质量、客户经验和郊区增长。 Starbucks is closing 400 U.S. stores to focus on quality, customer experience, and suburban growth.

星巴克正在关闭大约400家表现不佳的美国商店,包括纽约42家和洛杉矶20多家,这是CEO Brian Niccol下10亿美元结构调整的一部分。 Starbucks is closing around 400 underperforming U.S. stores, including 42 in New York and over 20 in Los Angeles, as part of a $1 billion restructuring under CEO Brian Niccol. 这一转变标志着从积极的城市扩张转向在脚步流量下降、成本上升和竞争加剧的情况下优先考虑质量、客户经验和郊区增长。 The move marks a shift from aggressive urban expansion to prioritizing quality, customer experience, and suburban growth amid declining foot traffic, rising costs, and increased competition. 该公司正在改造1 000个地点,重点是驾车通车和改善生活设施,同时将商店重新定位为邀请“第三位”的商店。 The company is remodeling 1,000 locations, focusing on drive-throughs and improved amenities, while repositioning stores as inviting “third places.”