FAW卡车推出了五个新的全球品牌,到2026年将海外销售量增加到80 000个单位。
FAW Trucks launched five new global brands to boost overseas sales to 80,000 units by 2026.
FAW卡车在其于成都举行的2026年伙伴会议上公布了一项全球扩展战略,引入了五个新的海外品牌——CORTRON、DORTRON、LITRON、PITRON和BOTRON——以特定国际市场为目标。
FAW Trucks unveiled a global expansion strategy at its 2026 partner conference in Chengdu, introducing five new overseas brands—CORTRON, DORTRON, LITRON, PITRON, and BOTRON—to target specific international markets.
该公司的目标是到2026年将海外销售量增加到80 000个单位,占总产出的24%,到2030年达到180 000个单位,占全球预计销售量的36%。
The company aims to increase overseas sales to 80,000 units by 2026, or 24% of total output, and reach 180,000 units by 2030, accounting for 36% of projected 500,000 global sales.
该计划强调品牌定位、产品多样化、伙伴激励措施、售后服务、融资和交付效率,并与电气化、情报和连通性的全球趋势保持一致。
The plan emphasizes brand positioning, product diversification, partner incentives, after-sales service, financing, and delivery efficiency, aligning with global trends in electrification, intelligence, and connectivity.