湖人宣布建立2026年服装伙伴关系,促进独家球衣和全球品牌增长。 The Lakers announced a 2026 apparel partnership for exclusive jerseys and global brand growth.

洛杉矶湖人已宣布与一家大型体育服装品牌建立新的伙伴关系,定于2026年初启动,标志着他们的法庭和非法庭商品战略发生了重大转变。 The Los Angeles Lakers have announced a new partnership with a major sports apparel brand, set to launch in early 2026, marking a significant shift in their on-court and off-court merchandise strategy. 这项交易包括独家的球衣设计和粉丝参与倡议,目的是加强球队的全球品牌存在。 The deal, which includes exclusive jersey designs and fan engagement initiatives, aims to strengthen the team’s global brand presence. 未披露任何财务条款。 No financial terms were disclosed.