2025年,尽管有新的模型推出,但由于价格上涨、品牌建设薄弱和竞争激烈,澳大利亚的澳大利亚市场销售量下降。
MG's Australian sales dropped in 2025 due to higher prices, weak branding, and strong competition, despite new model launches.
2025年,尽管推出了新的模式,如MGS5 EV、QS SUV和MGU9 ute,但澳大利亚的澳洲销售却有所下降,因为更高的价格将品牌转变为与丰田、马兹达和基亚的竞争,使其与价值根基脱钩。
MG’s Australian sales declined in 2025 despite launching new models like the MGS5 EV, QS SUV, and MGU9 ute, as higher prices shifted the brand into competition with Toyota, Mazda, and Kia, distancing it from its value roots.
市场营销不力、信息不清晰、品牌混乱等都妨碍了人们的可见度,即使是得到好评的模型也是如此。
Weak marketing, unclear messaging, and confusing branding hindered visibility, even for well-received models.
随着BYD、Chery和GWM等中国竞争对手的崛起,MG2026年的成功取决于重建意识,并通过即将推出的GM4 EV和MGS6 SUV等更廉价的MG4 EV和MGS6SUV来明确宣传其价值。
With Chinese rivals like BYD, Chery, and GWM surging, MG’s 2026 success hinges on rebuilding awareness and clearly communicating its value through upcoming launches like a cheaper MG4 EV and MGS6 SUV.