Swiggy Scenes发起了新年活动，鼓励人们亲自交流，利用变形的木制鸡舍通过其应用推广本地活动。 Swiggy Scenes launched a New Year’s campaign urging people to connect in person, using a transforming wooden coop to promote local events via its app.

2025年12月26日, Swigiging Scenes 发起“Un-Coop yourself”运动, 其特点是在公共空间内安装一个有生命力的木棚, Swiggy Scenes launched the “Un-Coop Yourself” campaign on December 26, 2025, featuring a life-sized wooden coop installation in a public space to symbolize people spending New Year’s Eve isolated at home. 当路人按响蜂鸣器时，鸡舍会变成充满灯光、音乐和迪斯科球的热闹派对，宣扬庆祝更宜亲自分享的理念。 When passersby press a buzzer, the coop transforms into a vibrant party with lights, music, and a disco ball, promoting the idea that celebrations are better shared in person. 这场运动鼓励用户透过Swigiging Scenes App, 探索当地的活动, 例如派对、演出和早午餐等, The campaign encourages users to explore local events like parties, gigs, and brunches through the Swiggy Scenes app, which lists thousands of hyperlocal experiences across Indian cities. Supriya Shankar(Supriya Shankar, Swigiging Scenes VP)强调在节日期间与现实世界连接的重要性。 Supriya Shankar, VP of Swiggy Scenes, emphasized the importance of real-world connection during the holidays.