Coca-Cola和SBS发起了一个圣诞广播,将澳大利亚的菲律宾工人与菲律宾的家庭联系起来。
Coca-Cola and SBS launched a Christmas broadcast to connect Filipino workers in Australia with family in the Philippines.
2025年12月,可口可乐公司与澳大利亚的SBS合作推出SoundofHome.FM,这是为期24小时的圣诞节广播,旨在将澳大利亚海外菲律宾工人与菲律宾家庭联系起来。
In December 2025, The Coca-Cola Company partnered with Australia’s SBS to launch SoundOfHome.FM, a 24-hour Christmas Day broadcast aimed at connecting Overseas Filipino Workers in Australia with family in the Philippines.
直播内容包括颂歌、个人留言和通过全国Caroloke大篷车和数字投稿收集的献词。
The stream featured carols, personal messages, and dedications collected through a nationwide Caroloke Caravan and digital submissions.
一个通知系统提醒海外菲律宾工人,当其亲人的讯息被播放时,在节日期间提供情感安慰。
A notification system alerted OFWs when their loved ones’ messages aired, offering emotional comfort during the holidays.
该倡议从圣诞节前夕6点到圣诞节下午6点,突出了可口可乐对人类联系的承诺和对海外菲律宾工人牺牲的承认。
The initiative, running from 6pm Christmas Eve to 6pm Christmas Day, highlighted Coca-Cola’s commitment to human connection and recognition of OFWs’ sacrifices.