短视频现在是台湾媒体使用的首选, Short-form videos now top Taiwan’s media use, with 78% of adults watching them monthly.

短式影片已成为台湾最受欢迎的媒体形式, 过去三个月来, 有78.46%的18岁及18岁以上成人观看, 超过社会媒体使用率76.86%, 据台湾网络信息中心报导, Short-form videos have become Taiwan’s most popular media format, with 78.46% of adults aged 18 and older watching them in the past three months, surpassing social media use at 76.86%, according to a report by the Taiwan Network Information Center. 调查于7月28日至9月1日进行, 每天有超过60%的短片观看, The survey, conducted from July 28 to September 1, found over 60% view short videos daily, with nearly half watching multiple times a day. TikTok、Instagram Reels和YouTube Shorts等平台以15秒至3分钟长的内容为主,在所有年龄组广泛使用,特别是18-39岁年龄组。 Platforms like TikTok, Instagram Reels, and YouTube Shorts, featuring content 15 seconds to three minutes long, are widely used across all age groups, especially 18–39-year-olds. 专家们将使用方便和可获取性的趋势归结为容易使用和可获取性的趋势,指出虽然有些专家承认过度使用,但大多数专家报告享受情况。 Experts attribute the trend to ease of use and accessibility, noting that while some admit excessive use, most report enjoyment. 研究人员强调,短视频补充而不是取代阅读等其他媒体,并强调媒体知识普及的重要性。 Researchers emphasize that short videos complement, rather than replace, other media like reading, and stress the importance of media literacy.